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Actresses and their ventures into fashion brands or brands of their own, is quite a common trend.

And now Alia Bhatt is the next after the likes of Sonam Kapoor’s Rheson and Anushka Shamra’s Nush, to venture into fashion.

Anushka Sharma and Sonam Kapoor decided to venture into fashion not just in terms of label but also as designers. On the other hand, Alia Bhatt has invested in a digital start-up. The actress is a minority stakeholder in this new venture. It is reportedly started by businessman Dhimaan Shah and his celebrity stylist co-founder Archana Walavalkar.

On the other hand, Alia Bhatt may or may not be associated with the publicity campaign of the same. It is being said that the actress has made a request about receiving returns of investments. She believes that being valued with returns would be better than being associated with the publicity campaigns.

As for her work commitments, Alia Bhatt will next be seen in Raazi. Directed by Meghna Gulzar, the film is adapted from the novel ‘Calling Sehmat’. Besides, she will also star in Gully Boy opposite Ranveer Singh. She has already kick started the film which is being shot in Mumbai. Furthermore, Alia will also star opposite Ranbir Kapoor in the superhero trilogy Brahmastra.

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