A month away from its release, the movie Gold is gathering more and more attention with each passing day. This can be totally owed to the creative promotion ideas Akshay and team have been using on social medias to release new promos and songs.

After releasing two songs, Naino Ne Baandhi and Chad Gayi Hai, the theme song from the film titled ‘Ghar Layenge Gold’ is on its way and this time too, the announcement style is definitely a result of blue-sky thinking.

Akshay tweeted and announced the release of the third song by cashing in on the current phenomenon of England’s campaign in the FIFA World Cup, “It’s Coming Home”.

It’s cool, it’s in the news, and it’s definitely innovative.

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