How We Made IPL More Than Just Cricket — A Campaign by Filmycurry
What do you get when you mix cricket fever, creator energy, and a viral dance hook?
You get a campaign that’s loud, local, and built to live on the internet.
We didn’t just “promote” IPL — we turned it into a movement.
Here’s how 👇
Step One: The Hook That Caught Everyone’s Eye
Every viral campaign needs a hook — and we gave ours legs. Literally.
We took a catchy IPL anthem and created a signature hook step. But we didn’t just hand it to influencers and hope for the best — we mobilized a movement:
Partnered with micro-influencers across cities to create the first wave of dance reels.
Collaborated with dance academies and local dancers to build credibility and add fuel to the fire.
Encouraged creators to put their spin on the step — because virality lives in remix culture.
Result?
The hook step took off organically, showing up in reels, shorts, and even local college fest stages.
People weren’t just watching — they were dancing along. Why This Worked
This campaign was never about one-off posts or branded shoutouts.
It was about making people a part of the culture.
We activated multiple layers of engagement:
Music — the hook step gave fans a reason to move.
Creators — brought scale, relatability, and personality.
Live experience — added authenticity and major FOMO.
We didn’t chase virality.
We built it — by showing up where the people are: in the comments, in the reels, and in the stands.
Campaign Takeaway:
If IPL is India’s biggest stage, we made sure our campaign played every corner of it — from living rooms to stadium lights.
It wasn’t just about who won the match.
It was about who got up and danced before it even started.
For more campaigns like this visit Filmycurry