Mufasa in the Feeds: How Filmycurry Turned Nostalgia Into Roars
When Mufasa: The Lion King roared its way back onto the big screen, we knew this wasn’t just another Disney release—it was a cultural moment. Our campaign set out to capture that magic and nostalgia with a fresh, youth-focused twist. Combining exclusive screenings, influencer buzz, and meme-powered virality, we created a multi-touchpoint campaign that resonated across platforms.
Our Jungle-Smart Strategy
When we took the reins of the Mufasa campaign, it was never about pushing promos. It was about creating moments that felt raw, nostalgic, and beautifully Indian.
1. Turn Nature Into Narrative We collaborated with real wildlife photographers to echo the film’s roots in the wild—no filters, no fakes, just real India-on-safari energy.
2. Make Moms the Main Characters Mufasa’s story is bigger than kings and cubs—it’s about love, legacy, and family. So we made moms the face of our reels. More on that below.
3. Memes for the Majestic From lion puns to millennial dad jokes, we turned Mufasa into meme material that was worthy of reels, reposts, and LOLs.
The Emotional Hook: Moms, Kids & Mufasa
Who better to talk legacy than the parents who pass it on?
We invited real-life moms and their kids to experience Mufasa—and the result? Tears, warmth, and Instagram magic.
Neha Dhupia & daughter Mehr led the reel storm with a raw, heartwarming reaction that fans couldn’t scroll past. It wasn’t a plug—it was a moment.
And we made sure it became a series:
Reels featuring moms reliving Lion King feels with their kids
Authentic, unfiltered reactions
Organic shares from family creators and lifestyle pages
This wasn’t nostalgia marketing. It was emotional storytelling for the feed generation.
Premiere Nights That Sparked a Digital Uproar
Filmycurry didn’t host ordinary screenings—we threw premieres that felt like blockbuster events before the movie even began.
In Mumbai and Delhi, we turned every corner of the venue into content gold. Golden-lit lion gates, immersive jungle photo ops, “Roar Zones” with live sound design, and reel stations where creators captured their best shots—this wasn’t décor, this was storytelling in real time.
Over 100 creators walked in—fashion influencers, meme-lords, movie buffs. But there were no press kits or forced brand talk—just real fans with real followers, reacting live and unfiltered.
Before the end credits rolled, premiere night reels were already dominating feeds. Instagram stories overflowed. Hashtags were trending by midnight. Some vlogs hit thousands of views within hours—all while the buzz kept growing the next day.
It wasn’t a movie premiere. It was an internet moment born offline, crafted for creators, and fueled by the fandom.
Campaign Wins (a.k.a. ROAR-ganic Reach)
4M+ organic reach from reels
1.2M+ from the mother-child campaign
2.5M+ meme engagements
100+ creators amplified premiere buzz
Countless hearts warmed and timelines flooded
For more case studies that blend creativity with cultural relevance and measurable impact,
explore the world of storytelling at filmycurry.
From digital-first strategies to emotion-led campaigns, we help brands connect, engage, and leave a lasting impression.
Let’s create something unforgettable—together