saiyaara

SAIYAARA: A QUITE CAMPAIGN THAT ECHOED EVERYWHERE

What We Planned

We didn’t plan a campaign.
We planned a moment of pause — in a world that scrolls too fast to feel anything.

From the very beginning, Saiyaara felt different.
It wasn’t just a love story. It was every love story that didn’t end the way it should have.
And we knew… if people saw it, really saw it — it would stay with them.

So we didn’t chase noise.
We chased connection.

What We Did

 

We created a bank of emotional, raw, and heartbreakingly honest memes —
and let them flow across 500+ meme pages.
Each meme wasn’t just funny or clever — it was a mirror.
People saw themselves in the sadness.

https://filmycurry.com/wp-content/uploads/2025/07/A-song-to-make-you-believe-in-love-🤌🏻Saiyaara-Song-Out-Now-✨-online-video-cutter.com_.mp4https://filmycurry.com/wp-content/uploads/2025/07/I-will-cry-out-loud-while-playing-this-song-😭Saiyaara-Song-Out-Now-✨rcb-pbks-viratkohli-ip-1-online-video-cutter.com_.mp4

CREATORS WHO CARRIED THE EMOTION

 

We collaborated with 100+ micro and nano creators,
who didn’t just “promote” the film —
they told stories.
Shared moments.
Held space for vulnerability

When Avneet Kaur, Jannat Zubair, and Avesh Darbar posted their reels,
they didn’t look like brand collaborations —
they felt like memories.

The sound of Saiyaara became the soundtrack of silent heartbreaks.
Of one-sided love. Of messages left on seen. Of “what could’ve been.”

https://filmycurry.com/wp-content/uploads/2025/07/Saiyaara-hoon…-par-dil-ab-bhi-wahi-hai-💛-online-video-cutter.com_.mp4https://filmycurry.com/wp-content/uploads/2025/07/Dil-ke-kone-mein-abhi-bhi-tum-ho-aur-main-soch-raha-hoon—kya-yeh-bas-ek-habit-thi-ya-sach-mein-online-video-cutter.com_.mp4

Voices That Carried the Pain

We took the music beyond platforms —
and let singers sing it from the heart on Instagram.
With raw, unplugged versions and reels that felt like heartbreak in motion,
the song became a story on its own.

Reviews That Spoke From the Heart

We worked with top Instagram reviewers,
not for ratings or stars,
but for the way they felt the film.
Their words reflected what everyone was silently going through.
Honest, raw, and deeply emotional — the kind of reviews that didn’t need hashtags to go viral.

https://filmycurry.com/wp-content/uploads/2025/07/another-cult-classic✍🏻.Saiyaara.mohitsuri-ahaanpanday-awarapan-awarapan2-aneetpadda-bo-online-video-cutter.com_.mp4https://filmycurry.com/wp-content/uploads/2025/07/WhatsApp-Video-2025-07-23-at-2.49.16-PM.mp4

What It Created

Suddenly, people weren’t just talking about the film.
They were feeling it.
They were sending reels to exes.
They were crying while watching — but thanking us later… because it helped them let go.

This wasn’t just marketing.
It was emotional release.
People didn’t come to the film for entertainment —
they came for healing.
And they left lighter.