WHAT HAPPENS WHEN A HORROR COMEDY MEETS HAIRCARE?

You get a GRWM campaign where influencers weren’t just getting ready — they were preparing for Stree.

For the Stree 2 buzz, we jumped on the internet’s favorite format — Get Ready With Me (GRWM) — but gave it a twisted, ponytail-specific upgrade.
Because if you know Stree, you know the danger is real… especially from behind.

https://filmycurry.com/wp-content/uploads/2025/07/2bbc974f-954c-4c08-999f-419df408c489-1-1.mp4https://filmycurry.com/wp-content/uploads/2025/07/b2c789e3-a575-4b09-b5fc-a01375dfa650-1.mp4

WHAT WENT DOWN :

The GRWM trend got a cinematic twist — inspired by the eerie world of Stree 2.
Creators stepped in with their own spin: confident looks, dramatic reveals, and just the right touch of suspicion… as if something —or someone— was always lurking.

Because when the legend returns, even getting ready becomes part of the story.

“Slay the look. But don’t forget… she’s watching.”

Influencers posted GRWM videos with a humorous twist — showing their outfits, hairstyles, and dramatic “ponytail prep” rituals.

The twist? Fear of Stree lurking nearby… leading to chaotic hair flips, protective charms, and over-the-top hair spray use.

The reels felt relatable, funny, and eerily stylish — just like the movie.

Bonus scare?

🎬 Shraddha Kapoor herself reposted one of the reels on her Instagram story, giving the campaign a massive organic push.

 Why It Worked:

1. High relatability: Every girl’s done a dramatic hair flip — now it had cinematic purpose.

2. Trend meets context: GRWM + ponnytails + Stree = internet gold.

3. Star power amplification: Shraddha’s story repost helped it go from trend to talk of the town.

4. The Buzz:Dozens of creators joined the ponytail paradeComment sections flooded with “O Stree, hairstyle toh chhod de!” and “Where can I buy Stree-proof scrunchies?”

Viewers joined the trend with their own takes — turning hair flips into horror defense

The Results? Chillingly Good.

Movie launch hit 15M+ views within hours

Meme pages + spooky creators = perfect storm

Built the hype before the film gave away a frame

“Stree Returns” wasn’t a hashtag. It was a warning.

The Filmycurry Formula: Spook + Spoof = Scream Marketing

We didn’t just promote Stree 2.
We brought her back with a whisper campaign, meme war, and offline stunts that made India stop scrolling.

Because in 2025.

Horror isn’t scary unless it trends.